The Phatty Factory · ADE 2026
Thursday 22 October
Q-Factory · Amsterdam
10:00–20:00
Free · Capacity limited
Managed by Fresh Patty, Chelina Manuhutu’s label, and Analog Agency.
Get your free pass01 / 03
13:00
To be announced
14:00
To be announced
15:00
To be announced
16:00
To be announced
17:00
To be announced
18:00
To be announced
The full conference programme is still being confirmed — sessions and speakers will be announced here soon.
Who you'll meet
Booking agents — territories, routing, fee logic
Artist managers — positioning, readiness, next steps
Touring & production — riders, logistics, what venues need
Partners passing through — media, labels and MavelPoint between sessions
Leave your profile with Analog
Share your pass profile with the Analog team so they can pick the conversation back up after ADE.
01
Merchandising Room
Limited drops, live customization, artist merchandise and product showcases.
Today in this room
Limited drop opens
Live customization
Last pieces
02
MavelPoint Lab
Request your MavelPoint Pro account, meet Local Circuit DJs and take new press-kit photos, with more surprises to be announced.
Today in this room
Request your MavelPoint Pro account
Local Circuit DJ interviews
Press-kit photo sessions
More surprises to be announced
03
Artwork Creation
Live artwork, release visuals, installations and audience participation.
Today in this room
Live mural in progress
Release visuals talk
Add your mark (participation)
04
Fresh Patty A&R Room
Demo submissions, direct feedback, label meetings and talent discovery.
Today in this room
Demo desk open
Feedback round 1
Feedback round 2
Bookings · management · touring · career development
Why meet us
Our agents and managers are at the Q-Factory bar and café all day. Talk bookings, territories, fees and readiness — the conversations you never get by email. No stage, no slides. At 17:00 we open the floor: Ask Analog anything.
Open 10:00–20:00 · Bar & café, ground floor
Also on: From Local Signal to International Career (12:00, Main Room) · The Booking Room (14:00, Side Room)
EPKs · demos · artist discovery · booking technology · technology partner of The Phatty Factory
Why meet us
To mark it, every artist who meets us at The Phatty Factory gets full MavelPoint Pro access — your EPK, bookings and releases, unlocked. Find us at the Meeting Corner and bring your demo.
Pro access for every artist we meet
Come to the Meeting Corner during the day. We activate Pro on the spot.
For artists registered to The Phatty Factory · activated during the event
Local Circuit · ADE 2026 edition
Our free, community-driven program lands at ADE: register your project, get voted by the community, and win a slot to perform during ADE 2026.
Global editorial · discovery · breakthrough storytelling
Why meet us
Tell us what your release or scene is really about and we'll tell you honestly whether it travels — and why. Our editorial masterclass at 18:00 breaks down real breakthrough stories.
Local scenes · event discovery · electronic music communities
Why meet us
Promoters, collectives and artists building something local: we want to hear how it works, what it needs and how it shows up on RA. Fifteen minutes is enough to start.
Spanish club culture · editorial framing · artist identity
Why meet us
Bring your bio, your visuals and your last release — we'll show you how an editor reads them. Our content lab at 16:00 turns identity into a story that holds. Ask us about the Vicious Awards too.
Ibiza perspective · community · media and event culture
Why meet us
Artists, promoters and brands with the island in their plans: come talk about what actually gets covered in Ibiza and how a community forms around a night.
Music media · release pitching · artist education · DJ technology
Why meet us
Our 12:00 masterclass shows exactly what to send to media and what to leave out. Then bring your next release to a 15' slot and get direct feedback on the pitch.
Distribution · label systems · data · marketing · publishing
Why meet us
Label owners and artists releasing independently: distribution, release planning, data, publishing and funding — bring the questions you can't get answered in a support ticket. We're also hosting the A&R Room downstairs, so bring your demo.
Upstairs · Zone 01
Main Room + Side Room
Bar & Café · Zone 02
Analog Mixer + Meeting Corner
Downstairs · Zone 03
The Phatty Factory Creative Rooms (4 studios)
Accreditation desk — entrance
Getting there
Q-Factory, Atlantisplein 1, Amsterdam
Doors 10:00 · bring your QR pass
10 min by tram from Amsterdam Centraal
Accessibility & practical info
Wheelchair access
All venues, creative spaces and the café are highly accessible thanks to an elevator. There are no designated wheelchair spaces — email Q-Factory in advance and they will find a good solution.
Email the venuePublic transport
Tram and bus stop Oostpoort is a 3-minute walk. From Muiderpoort train station it is about 5 minutes on foot, with trains to and from Utrecht, Amsterdam Centraal, Leiden, Haarlem and Rotterdam.
By car or bike
Q-Park Oostpoort sits next door with nearly 1,000 spots, open 24/7 — set your navigation to Polderweg 92, Amsterdam. Plenty of bike parking around the building.
Reserve a parking spotLockers
Store your belongings in a locker during the event. Pay by card at the machines for a locker coin — €4 per locker.
Pin only
Q-Factory is pin-only — no cash anywhere in the building.
Age & hearing protection
No minimum age unless stated otherwise. Under 16 must come with an adult and wear proper hearing protection.
